Articles
Tips, information and inspiration to
help you use your business blog to
position you as the go-to expert for
your ideal client and get more leads
Want to see my work samples?
To see my portfolio of long-form content creation across a variety of formats, including ghostwriting, book reviews, website content and more, head to my Contently profile.
How to Generate Engaging Ideas For Your Next Blog Post
Writing original and compelling blog articles can be difficult enough. Sometimes it’s hard to just think of a good idea to start with. This guide will break down three frameworks you can use to come up with fresh ideas for blog posts. So you can create content that...
Seven places to find ideas for your next blog article
Coming up with new blog topic ideas can be one of the biggest challenges to consistently publishing new and engaging blog content. But stats show that businesses who blog regularly and consistently are more likely to achieve the benefits of blogging. The good news is...
Evergreen content: what it is and how you can maximise its value
You might have heard the term evergreen content but not understood its meaning or relevance. It often comes up in the context of content marketing, blogging and search engine optimisation (SEO). Essentially evergreen content is material that is timeless, always...
23 places to share your content and get more leads
Long form content is very effective at generating leads. But, creating that content is only one part of the puzzle. Assuming you have put the time and effort into making an awesome lead magnet, you then need to find places to share that content. You want to maximise...
Lead the Way: How to create a lead magnet that converts
Ever visited a website and been prompted to download their FREE checklist or e-book? Or invited to their FREE webinar? To access these freebies you provide your email address and consent to going on their email list. These checklists, e-books, webinars and other...
Different levels of editing: when you need them and what they cover
When creating long form content, editing is essential. But not all edits are equal - or at least there are different types of editing that produce different outcomes for your document. It is useful to understand these different types of editing for two reasons....
Five ‘must do’ tips for creating good content
Content has become an incredibly popular marketing tool. As the internet becomes the primary source of information for many people, there is a wealth of opportunity to use content marketing to expand your brand’s presence and extend your influence. But, like anything,...
Lexicon, baby! Up your (word) game by expanding your vocab
In Year 9 I was awarded a book voucher for placing first in Australian History (#historynerd and proud of it). I used it to buy a thesaurus. It was a compact hardcover with a glossy lime green paper wraparound cover. And I loved it. A #wordnerd through and through, I...
Don’t call me passionate: 6 alternatives that pack way more punch
Describing yourself as passionate might not be all it’s cracked up to be. So what words can you use that will be more impactful and differentiate you from the pack?
